Learn how to design, price, and market high-demand templates for Framer and Webflow. This step-by-step guide covers everything from niche research to launch.
September 14, 2025
Ivan S
Founder @bookmarkify
The leap from client-based projects to building a scalable product is a goal for many creatives. Selling templates on platforms like Framer and Webflow has become a proven path to achieving that. We’ve all been there, with countless design ideas and inspiration links scattered across browser tabs and forgotten folders. That creative energy is untapped potential.
This guide is your roadmap to transforming those ideas into a marketable, profitable asset. We'll walk through selecting the right marketplace, designing for what the market needs, pricing your work strategically, and marketing it effectively. The foundation of any great template is organized inspiration, a process that visual bookmarking tools are designed to streamline from the start.
If you're looking to turn your design skills into a product business, you're in the right place. You can also explore more articles on similar topics we've covered to expand your creative toolkit.
Before you design anything, you need to decide where you'll sell. The choice between Framer and Webflow isn't just about features; it's a business decision that shapes your audience, earning potential, and design approach. Let's break down the framer vs webflow templates marketplaces.
Think of the Webflow Marketplace as the established professional hub. It’s the go-to for agencies and businesses needing complex, scalable websites with powerful CMS capabilities. Templates here often cater to corporate clients, e-commerce stores, and large-scale projects. The price points are generally higher, reflecting the complexity and target audience. Webflow operates on an 80/20 revenue split, meaning you keep 80% of your sales. This platform is ideal if your strength lies in building deep, customizable, and technically sound frameworks.
Framer is the agile, design-centric newcomer that has quickly captured the hearts of individual creators and startups. Its marketplace is focused on visually stunning sites with slick animations and modern interactivity. Framer's creator-friendly model is a significant draw, as it allows you to keep 100% of your sales revenue, a stark contrast to Webflow's payout, a detail confirmed by industry comparisons from sources like clicks.supply. If you prioritize visual flair, speed to market, and keeping all your earnings, Framer is your platform.
| Factor | Framer Marketplace | Webflow Marketplace |
|---|---|---|
| Primary Audience | Startups, individual creatives, personal brands | Agencies, large businesses, e-commerce stores |
| Revenue Split (Creator/Platform) | 100% / 0% | 80% / 20% |
| Typical Price Range | $19 - $79 | $29 - $129+ |
| Core Strength | Interactivity, animations, speed to market | Deep customization, powerful CMS, scalability |
| Best For | Visually stunning portfolios, SaaS landing pages | Complex corporate sites, advanced e-commerce |
This table summarizes the key business differences between the two marketplaces. Data points are based on current platform standards and community observations to help you align your template strategy with the right ecosystem.
With your marketplace chosen, it's time to focus on product strategy. The most successful templates aren't just beautiful; they solve a specific problem for a specific audience. This is where you shift from artist to product designer.
Don't start with a blank canvas. Instead, research high-demand website templates by identifying popular niches. Creative portfolios, SaaS landing pages, one-page resumes, and agency sites are consistently in demand. Use a tool like Bookmarkify to create a dedicated collection for the top-selling templates in your chosen niche. Add tags like "portfolio," "SaaS," or "e-commerce" to analyze common layouts, features, and pricing. This research gives you a data-backed foundation for your design. For more ideas, check out the curated visual ideas in our inspiration feed.
A premium template must deliver on several key promises. Think of these as the table stakes for earning a customer's trust and money. Your template must include:
Your design approach should adapt to the platform's strengths. When learning how to create webflow templates, focus on building a flexible and robust framework that an agency could easily adapt for a client. For Framer, lean into what makes it special: create seamless animations, interactive components, and delightful micro-interactions. Before you write a single line of code or draw a single box, create a "template brief" that defines your target user, the problem you're solving, and the key features. This simple document will keep your project focused.
Pricing your template can feel like a shot in the dark, but a strategic approach can make all the difference. It's not about being the cheapest; it's about communicating value clearly and aligning with your target audience's expectations.
First, get familiar with the pricing landscape. Webflow's higher average prices reflect the platform's complexity and the B2B audience it often serves. Framer's lower price points are typically aimed at a higher volume of sales from individual creators and startups. This isn't a race to the bottom. Instead, use these norms as a baseline to position your template effectively within the marketplace.
Stop thinking about how many hours you spent and start thinking about the value you're providing. Does your template save a freelancer 40 hours of development time? Does it help a startup launch three weeks faster? That's the value. Factors that increase perceived value include:
Think beyond a single price point. Consider offering a free "lite" version with limited features to generate leads and build an email list. You can then upsell users to a pro version with all the bells and whistles. This model is common in software, and you can see how we structure our own plans to deliver tiered value. Another effective strategy is bundling related templates, like a portfolio and a matching resume page, at a discounted price to increase your average order value.
Creating a great template is only half the battle. Now you need to get it in front of the right people. A solid marketing plan is just as important as a pixel-perfect design.
Your template is a visual product, so market it visually. Use platforms like Instagram, Dribbble, or TikTok to share screen-recorded demos that showcase its slickest animations and interactive features. On LinkedIn, shift the focus to the business problem your template solves. For example, post about how your SaaS landing page template helps startups increase conversions. This approach helps you sell framer templates and sell webflow templates by showing, not just telling.
Your product page is your most important marketing asset. It needs to do the selling for you. Essential components include a prominent live demo link, high-quality mockups showing the template in use, a clear feature list with benefit-oriented copy, and social proof like customer testimonials. To get ideas, you can use a tool that helps deconstruct web design elements, like our Design Analyse feature, to save and analyze the best-selling template pages for inspiration.
Become an active member of the Framer and Webflow communities. Participate in forums, Slack channels, and relevant Reddit communities. Offer genuine help and, when appropriate, link to your template as a solution. Top creators have demonstrated significant success with this method. For instance, some Webflow template designers earn a passive income by focusing on niche markets, as shared in case studies from designers like Elisherie. You can also set up an affiliate program to empower other creators to sell your template for a commission, expanding your reach exponentially.
You're almost at the finish line. A successful launch requires careful planning, and long-term success depends on what you do after you hit "publish." Think of launch day as the beginning, not the end.
Here is a simple pre-launch checklist to ensure you're ready:
After launch, your work continues. Actively gather user feedback to identify areas for improvement. Releasing version updates with new features or bug fixes not only makes your product better but also builds customer trust and encourages positive reviews. This transforms your one-off project into a sustainable product business.
Before you build your next big thing, get your ideas in order. Start organizing your inspiration with a tool built for creatives and turn that chaos into your next profitable product.
Effortlessly Save time and stay Inspired: Streamline your workflow with Bookmarkify. No more juggling 10 tabs and screenshots.
